Stand

In a move which is both brave and bold it has been announced that AXA UK Insurance is set to launch a £4 million rebranding program which will see the company’s name broadcast to everyone in the UK. Coming at a time when confidence in both the insurance and financial sectors as a whole could not be lower, it could turn out to be a master stroke or a huge waste of money!

If they are lucky with the timing and the name of AXA UK is on the lips of the UK public when we leave this economic slowdown then the potential for increased awareness and increased business is great. The group is also running a campaign to prompt the insurance market in the UK to weed out illegal and immoral practices which have become a little more common since the credit crunch.

Whether the group, which covers all kinds of insurance in the UK, is trying to rid the industry of its former image or become the people’s champion is unclear but AXA UK is a name which you will be hearing more of in the next few months.

Is it a coincidence that the UK division of AIG is struggling to retain clients after its own troubles or would it be too much to suggest that the vultures are hovering above?